{"id":67,"date":"2012-10-15T16:43:00","date_gmt":"2012-10-15T15:43:00","guid":{"rendered":"http:\/\/pellwallhelp.com\/blog\/2012\/10\/15\/ifra-uk-fragrance-forum\/"},"modified":"2024-04-26T13:40:39","modified_gmt":"2024-04-26T12:40:39","slug":"ifra-uk-fragrance-forum","status":"publish","type":"post","link":"https:\/\/pellwallhelp.com\/blog\/2012\/10\/15\/ifra-uk-fragrance-forum\/","title":{"rendered":"IFRA UK Fragrance Forum"},"content":{"rendered":"

This year, for the second time ever, IFRA UK<\/a> (formerly known as the British Fragrance Association<\/a>) is hosting a Fragrance Forum at the Royal Society in Carlton House Terrace, London<\/a> on Thursday 18th October 2012.  I’m proud to say that Pell Wall Perfumes will be one of the sponsors of the event.<\/span><\/p>\n

\n<\/a><\/div>\n


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\nThe theme for the event is ‘From Flower to Shower’ and it promises to be fascinating – here are some details from the IFRA press release:<\/span><\/p>\n

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The occasion will provide
\nan opportunity to meet those from the fragrance industry including perfumers,
\nscientists, customers and academics as well as senior personnel from other
\ntrade associations<\/span><\/p>\n

\n
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<\/p>\n

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\nLisa Hipgrave, director of IFRA
\nUnited Kingdom, said: \u201cThe 2012 IFRA UK Fragrance Forum is entitled \u2018From Flower to Shower\u2019 <\/b>as we intend to
\nexplore the entire creative process of fragrance creation. <\/span><\/o:p><\/span><\/div>\n
\n\u201cWe held the first event of
\nits kind last year and it was so over-subscribed that we decided to expand the
\ncapacity of the 2012 Fragrance Forum enabling more non-Members to obtain
\ntickets. We now plan to stage this Fragrance Forum annually. The occasion
\noffers not only a fascinating set of presentations but also a unique networking
\nopportunity for delegates and speakers. It will bring together those involved
\nin every aspect of fragrance research, creation and application\u201d.<\/span> <\/span><\/div>\n
\nAnd here is some more information from the Perfumer & Flavorist magazine<\/a>:<\/div>\n
\n<\/div>\n
\nJenny Tillotson<\/strong><\/em>, a senior research fellow at the University of Arts London (Central Saint Martin\u2019s) and the University of Cambridge, is scheduled to talk about her vision of: “From Flower To Shower To Empower: the Fragrant Future,” which includes information about wearable technology, pioneered by a technique she calls, “Scentsory Design.” <\/div>\n
\nWill Andrews<\/em><\/strong>, who works as a fragrance scientist within the fragrance design team at P&G\u2019s Innovation Center, is scheduled to discuss, \u201cCommunicating scent through \u2018Holistic Design,\u2019\u201d including successfully communicating a fragrance by connecting the story inside and outside the bottle.<\/div>\n
\nRobin Clery<\/strong><\/em> of Givaudan plans to speak about a technique known as \u2018headspace analysis\u2019 in which allows one to capture the most elusive scents from nature and make them available for perfumery.<\/div>\n
\n\u201cSmell is a potent wizard\u201d is the message of Tim Jacob, <\/strong><\/em>a professor at he School of Biosciences at Cardiff University. He will detail how scent is a response that includes emotions, memory and the endocrine system.<\/div>\n
\nIn addition the IFRA UK Fragrance Forum will feature an anthology of poems inspired by fragrance, called Penning Perfumes, which was organized by Odette Toilette of Scratch + Sniff and poet Claire Tr\u00e9vien.<\/div>\n
\nYou can get further details by downloading the IFRA UK Summer Newsletter<\/a> or this summary from the University of Arts, London<\/a>.<\/span><\/div>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, for the second time ever, IFRA UK (formerly known as the British Fragrance Association) is hosting a Fragrance Forum at the Royal Society in Carlton House Terrace, London on Thursday 18th October 2012.  I’m proud to say that Pell Wall Perfumes will be one of the sponsors of the event. The theme for the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,34,7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts\/67"}],"collection":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":1,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}