{"id":69,"date":"2012-10-01T16:13:00","date_gmt":"2012-10-01T15:13:00","guid":{"rendered":"http:\/\/pellwallhelp.com\/blog\/2012\/10\/01\/the-26-ingredients\/"},"modified":"2012-10-01T16:13:00","modified_gmt":"2012-10-01T15:13:00","slug":"the-26-ingredients","status":"publish","type":"post","link":"https:\/\/pellwallhelp.com\/blog\/2012\/10\/01\/the-26-ingredients\/","title":{"rendered":"The 26 Ingredients"},"content":{"rendered":"<p><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Whether you look at the labels on fragrances you buy or make fragrances yourself and hope to sell them, an understanding of what is on the label and why can be useful.<\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\"><br \/><\/span><br \/>\n<span style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: x-small;\">Below I&#8217;m listing a lot of materials that you may see on a label. &nbsp;Don&#8217;t make the mistake of assuming that because these are listed they are the things that make up the fragrance though: they are a tiny subset of the materials used in manufacturing fragrances (there are between three and four thousand materials in regular use) but just 26 of them have to be declared on the label if the product is for sale in the EU.<\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\"><br \/><\/span><\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/0\/01\/Blotter_strips.jpg\" style=\"margin-left: auto; margin-right: auto;\"><img decoding=\"async\" loading=\"lazy\" border=\"0\" height=\"240\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/0\/01\/Blotter_strips.jpg\" width=\"320\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Image from <a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Blotter_strips.jpg\" target=\"_blank\" rel=\"noopener\">Wikimedia Commons<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">The following list is a useful reference, it often comes up in the context of discussion about the <a href=\"http:\/\/pellwall-perfumes.blogspot.co.uk\/2012\/04\/ifra-standards-international-fragrance.html\" target=\"_blank\" rel=\"noopener\">IFRA rules<\/a>, and indeed is often laid at their door: wrongly as it has nothing to do with them at all. It is the list of items required by the&nbsp;<\/span><b style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">EU Cosmetics Directive<\/b><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">&nbsp;to be listed on the label of any fragrance that contains more than <b>0.001%<\/b> (the threshold is 0.01% of the finished product for wash-off products such as shower gel). This regulation was incorporated into UK law as part of the 2008 Cosmetics Regulations, Schedule 4 and as such has been in force for some years.<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">As a result of this requirement many brands required re-formulation of fragrances in order to avoid the need to put these things on the label, particularly those with long, difficult chemical names, which seem to lead certain groups of consumers to assume something is poisonous (obviously nonsense, but the power of fear is substantial).<\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\"><br \/><\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Many of these ingredients also have IFRA restrictions on their usage, details of which are on the&nbsp;<\/span><a href=\"http:\/\/pellwall-perfumes.blogspot.co.uk\/2012\/04\/ifra-standards-international-fragrance.html\" style=\"font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" target=\"_blank\" rel=\"noopener\">IFRA rules<\/a><span style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: x-small;\">&nbsp;blog post.<\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\"><br \/><\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Anyway here is the full list of what is often referred to as &#8216;<\/span><b style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">the 26 ingredients<\/b><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">&#8216; using the nomenclature required by the EU even though in some cases that differs from usual practice even in the chemical industry, still more the fragrance industry.<\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\"><br \/><\/span><br \/>\n<span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Notice that the majority of these appear in nature as components of essential oils, absolutes and other extracts from plants. &nbsp;I&#8217;ve marked with an asterisk <b>*<\/b> those that are not known in nature &#8211; &nbsp;I&#8217;m not saying they don&#8217;t occur in nature, just that if they do, we have not found them yet. Also notice that no animal derived ingredients are included:<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Amyl cinnamal (CAS No 122-40-7)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Benzyl alcohol (CAS No 100-51-6)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Cinnamyl alcohol (CAS No 104-54-1)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Citral (CAS No 5392-40-5)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Eugenol (CAS No 97-53-0)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Hydroxy-citronellal (CAS No 107-75-5)<b>*<\/b><\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Isoeugenol (CAS No 97-54-1)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Amyl cinnamyl alcohol (CAS No 101-85-9)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Benzyl salicylate (CAS No 118-58-1)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Cinnamal (CAS No 104-55-2)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Coumarin (CAS No 91-64-5)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Geraniol (CAS No 106-24-1)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Hydroxy-methylpentylcyclohexenecarboxaldehyde (CAS No 31906-04-4)<\/span><b style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">*<\/b><span style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">[almost universally known as Lyral]<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Anisyl alcohol (CAS No 105-13-5)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Benzyl cinnamate (CAS No 103-41-3)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Farnesol (CAS No 4602-84-0)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">2-(4-tert-Butylbenzyl) propionaldehyde (CAS No 80-54-6)<\/span><b style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">*<\/b><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">&nbsp;[commonly known as Lillial]<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Linalool (CAS No 78-70-6)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Benzyl benzoate (CAS No 120-51-4)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Citronellol (CAS No 106-22-9)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Hexylcinnam-aldehyde (CAS No 101-86-0)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">d-Limonene (CAS No 5989-27-5)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Methyl heptin carbonate (CAS No 111-12-6)<\/span><b style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">*<\/b><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">3-Methyl-4-(2,6,6-tri-methyl-2-cyclohexen-1-yl)-3-buten-2-one (CAS No 127-51-5)<\/span><b style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">*<\/b><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">&nbsp;[commonly known as gamma methyl&nbsp;<\/span><span style=\"color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: x-small;\">ionone]<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Oak moss extract (CAS No 90028-68-5)<\/span><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><br style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\" \/><span style=\"background-color: #fafafa; color: #333333; font-family: Verdana, Arial, Tahoma, Calibri, Geneva, sans-serif; font-size: 13px;\">Tree moss extract (CAS No 90028-67-4)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you look at the labels on fragrances you buy or make fragrances yourself and hope to sell them, an understanding of what is on the label and why can be useful. Below I&#8217;m listing a lot of materials that you may see on a label. &nbsp;Don&#8217;t make the mistake of assuming that because these [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,63,9,34,10,8],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts\/69"}],"collection":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"wp:attachment":[{"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pellwallhelp.com\/blog\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}